Creating A Successful Opt-In Email Campaign

How do you have a successful opt-in email campaign? There are a number of strategies that work. However, here’s a common question: Should you focus on the sale or the opt-in?
It’s well known that the vast majority of people won’t buy from you on the first contact. It takes multiple tries. For this reason, your main focus should probably be getting them on your list.

So how do you get people on your list, and then convert them to paying customers? Here are two tips that work:
Have a “squeeze page”
Having an opt-in page means that nobody but your most serious customers will see your sales page. Some have even seen great success with double opt-in rates.
The problem with putting the opt-in form on the sales page is that it doesn’t require anybody to sign up for your list. Therefore, you are losing a good amount of potential subscribers. Since most people won’t buy until you’ve contacted them multiple times, you are likely leaving money on the table.
So the key is to test a number of formats first, and see what works the best. Whichever format pulls the best response is the one you want to keep. Then you can start focusing on driving a lot of traffic.
Focus on conversions first, and then getting the traffic. Many people do it the other way around, but this is less likely to be successful.
Give good information
It’s not enough to just get people on your list. You also want to make sure you have an effective auto-responder. In other words, it should be one that converts your prospects to paying customers.
How do you achieve that?
One thing that often works is to give away a certain number of steps for free. For instance, there might be five steps separating your prospect from the main result they want to achieve. You might give away two or three for free, and then leave the remainder for the product itself.
Of course, this would only work with an information product. However, no matter what you are selling, if you focus on educating your customers, profits will be the inevitable results.
Be generous
Many people don’t want to give away any good information for free. They think that if they do, people won’t pay for the product.
However, the more free value you can create, the more you are going to whet the customers’ appetite for the paid product. If they take action on the first few steps and see good results, they are going to be chomping at the bit to get the whole story. However, if they get no positive results from your free information, they aren’t going to be very motivated to buy the paid product.
There is probably nothing better you can do for your business than have an auto-responder. Implement these two tips, and you will see great results shortly.