KFC to offer edible coffee cups The 'Scoff-ee Cup' will be the UK's first edible coffee cup - but how on earth does it work?

KFC to offer edible coffee cups

The 'Scoff-ee Cup' will be the UK's first edible coffee cup - but how on earth does it work?

Have your cup and eat it too! Photo: KFC

By Saffron Alexander

1:29PM GMT 25 Feb 2015

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Fresh from the debut of its Double Down Dog, KFC has unveiled its newest product: an edible coffee cup.

The cup, named the 'Scoff-ee Cup' is made from biscuit, wrapped in sugar paper and then lined with a layer of heat-resistant white chocolate to keep the coffee hot and the cup crispy.

Once the chocolate lining melts over time, the biscuit begins to soften causing it to melt in your mouth.

Invented by the brains behind the 'War Room Martini', The Robin Collective, the cups are also infused with a selection of "mood improving aromas".
•Moisture from walls of Churchill's bunker extracted to make 'War Room Martini'

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One of the founders of The Robin Collective, Brandy Wright, said: “not only do the edible cups taste amazing, but they smell delicious too. We’ve infused different cups with a variety of ambient aromas including 'coconut sun cream', 'freshly cut grass' and 'wild flowers'."

"These scents were used in our recipes as they have a natural ability to evoke the positive memories we associate with warm weather, sunshine and summer holidays. Things that make everyone smile.”

Brand Manager at KFC Jocelyn Bynoe said: “we have been experimenting with edible packaging to see if it could be a feasible product to bring to market in limited quantities and thought that if our customers occasionally like to have their cake and eat it, why wouldn’t they want have their cup and eat it instead!”

^{Not your ordinary cup (INSTAGRAM: jess13simpson)}

Created to mark the launch of KFC's Seattle Best Coffee across its UK branches, the 'Scoff-ee Cups' are still in their development phase with plans to trial them at a limited number of stores later in the year.

The last few months have seen the fast food world become increasingly diverse and creative, from Burger King's new delivery service, Domino's "Tummy Translator" app, to Pizza Hut's "subconscious menu".

What on earth can we expect next?

WATCH: How to make the perfect cup of coffee